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Yes, Craig Conover owns Sewing Down South, the thriving Charleston-based home goods brand he co-founded and serves as the creative visionary behind.
From humble beginnings in his dining room, Conover has built an eight-figure business with 30 employees and health insurance benefits. The company’s flagship store showcases his coastal-inspired apparel, kitchen accessories, and other unique product offerings.
Sewing Down South’s impact extends beyond just Conover’s personal success. The company sources from small, family-owned firms and supports charitable initiatives in the local community.
If you’d like to learn more about Conover’s inspiring entrepreneurial journey, the details are just getting started.
Table Of Contents
Key Takeaways
- Craig Conover co-founded and serves as the creative visionary of Sewing Down South, a Charleston-based home goods brand with an eight-figure business and 30 employees.
- The company’s flagship store showcases coastal-inspired apparel, kitchen accessories, and other unique product offerings, and supports local charitable initiatives.
- Sewing Down South has experienced significant business milestones, including the opening of its first store in 2021 and exclusive collaborations with brands like HSN and Thomasville.
- Craig Conover’s design process for Sewing Down South is deeply personal, drawing inspiration from his own stories and experiences, and the company has made a significant impact on the Charleston community through local partnerships and charitable initiatives.
Does Craig Own Sewing Down South?
Yes, Craig Conover owns Sewing Down South, a sewing and lifestyle brand he co-founded in 2018.
The Flagship Store
Step into Sewing Down South’s flagship store on King Street, Charleston, and you’ll be wrapped in coastal flair and Southern charm. This brick-and-mortar haven is more than a store; it’s an experience where mastery meets comfort.
With products always at the ready, you can touch, feel, and take home a piece of South Carolina. Keep an eye out for store events that promise to stitch together community and creativity, ensuring every visit to this locale is uniquely memorable.
Conover’s Business Milestones
Craig Conover’s Sewing Down South has experienced significant business milestones since its inception. The brand started in a dining room and has since grown into an eight-figure business with 30 employees who receive health insurance.
Sewing Down South’s first store opened in 2021, and the company has since expanded its product offerings, including apparel, kitchen accessories, and exclusive collaborations with brands like HSN and Thomasville.
The business has also established a warehouse in Charleston, where it designs, manufactures, and stores its products.
Craig Conover’s vision for Sewing Down South has inspired others to pursue their passions, and the company’s success has kept him tied to Charleston, where the flagship store, design studio, and warehouse are located.
Sewing Down South’s Product Offerings
Sewing Down South’s product offerings are as varied as the fabric they use. Featured products include bold and blue oversized collections, fresh new candle scents, and a collegiate collection of merch. New arrivals include SDS Organic Adult Sleeping Pillows and coastal flair products.
Their product variety extends to indoor and outdoor pillows, apparel, blankets, totes, accessories, kitchen pieces, and dog gear. Outdoor pillows and kitchen pieces add a coastal flair to any home, while dog gear makes sure your furry friend is as stylish as you are.
Sewing Down South’s product offerings are more than just fabrics; they’re a reflection of your personality and lifestyle.
Conover’s Inspiration and Design Process
Craig Conover’s design process for Sewing Down South is deeply personal, drawing inspiration from his own stories and experiences. Here are three ways he infuses his life into his fabric empire:
- Childhood Influences: Conover’s designs often reflect his upbringing in Fenwick Island, Delaware, and his time at the College of Charleston. His blue crab pillow, for example, was inspired by childhood memories and the Eastern shore of Delaware.
- Travel Inspiration: Conover’s travels have also played a significant role in his designs. He incorporates coastal flair into many of his products, reflecting his love for the sea and the beach.
- Relationship Reflections: Personal relationships are another source of inspiration for Conover. He often designs pillows that reflect his experiences and emotions, creating a unique connection between the fabric and the customer.
Sewing Down South’s Impact on the Charleston Community
Sewing Down South has made a significant impact on the Charleston community. The store’s economic impact is felt through its partnerships with local businesses, such as Kroger, and its commitment to sourcing products from small, family-owned companies in the region.
The store’s community involvement extends to charitable initiatives, including a partnership with RumHaven Caribbean rum spirits to create a coconut collection. Sewing Down South has also contributed to job creation, employing 30 people with health insurance.
The store’s success has inspired others in the industry, and it has become a hub for business prospects and industry events in Charleston.
Frequently Asked Questions (FAQs)
Who are the co-owners of Sewing Down South?
Y’all, let me fill you in – Sewing Down South‘s dynamic trio are Craig Conover, Jerry Casselano, and Amanda Latifi, each bringing their unique flair to this Charleston gem. They’re the ones callin’ the shots, y’hear?
How did Craig Conovers sewing hobby become a business?
Well, Craig’s sewing hobby blossomed into a thriving business when he teamed up with two partners to open Sewing Down South – a cozy Charleston shop selling his designs and more. His passion for crafting really paid off!
What are the store hours for Sewing Down South in Charleston?
You’ll find the Sewing Down South store in Charleston open Monday-Thursday from 11am to 7pm, and Friday-Sunday from 10am to 8pm. Pop in and explore their creative selection anytime that fits your schedule!
What products does Sewing Down South sell?
Picture yourself strolling into Sewing Down South, a vibrant sanctuary brimming with an array of delights – from snuggly bedding to whimsical candles, collegiate apparel, and even stylish accessories for your furry friends. Immerse yourself in and explore their curated collection!
What is the business model of Sewing Down South?
Sewing Down South is an eight-figure small business model driven by Craig Conover’s passion for sewing, featuring a flagship Charleston store, manufacturing partnerships, and expanding product lines sold through retail and direct-to-consumer channels.
Conclusion
Riding the crest of his thriving fabric empire, Craig Conover’s Sewing Down South has established itself as a Charleston institution. As the creative mastermind behind the multi-million dollar enterprise, Conover not merely owns Sewing Down South, but has infused his passion for coastal living into every aspect of the company.
From procuring materials locally to sponsoring charitable endeavors, Conover’s entrepreneurial odyssey epitomizes the transformative power of leveraging sewing skills to create a prosperous, socially conscious venture.
